As we develop Project ARA, we’re setting up a series of dscout missions. These missions let people from around the world help us tackle some of the questions that we come up against while making Project Ara come to life.
Mission Number One was all about collecting people’s first impressions of Project ARA. We got some great stuff that Daniel is going to report back on soon.
In the meantime, say hello to Mission Number Two: we’re making a global brand mood board - help us!
As we’ve been building the product, we’ve also been building the Project ARA brand. We have ideas about what the brand should stand for, what it should say, what it should do and what the overall energy of it should be.
While our ideas are well and good, we’re quite curious about what you think.
So, what’s a brand mood board exactly?
Mood boards are a collection of images, colors and textures that represent a brand. They should be inspiring and bring to life what a brand is all about.
So our mission to you is this: in the next three days, photograph and tag at least three images, colors and/or textures from your world that you think best represents all the goodness that Project ARA can be.
Not a Project ARA dscout agent yet? Sign up here.
We’re really looking forward to what you have to say.
We’ll share it all back soon.
// heidi (&daniel)
Heidi Hackemer // Brand Director // @uberblond
Daniel Makoski // Creative Director // @mak0ski
Advanced Technologies & Projects (ATAP) // Motorola - a Google company // @MAKEwithMOTO